Learn about the challenges and the benefits Baylor Health Care System is seeing from Pinterest.
Ashley Howland is the social media manager for Baylor Health Care System, a network of 300 health care access points including acute care hospitals, surgery centers and clinics in Dallas, TX. She has been a member of the Marketing/Public Relations department for seven years with a strong background in media relations. In 2009, she built a robust social media program from the ground up and now oversees the strategy and content for Baylor’s primary social media networks. Additionally, she serves as the organization’s online spokespersonand as a contributor to Baylor’s “Sammons Says” blog covering cancer prevention, treatment and research. In Jan. 2012, she oversaw the launch of Baylor Health Care System’s page on Pinterest. Ashley and her team pin healthy recipes, health tips and other ideas to help show Baylor’s followers how to lead a healthy lifestyle.