Real Estate Marketing on Pinterest with The Corcoran Group

Join #PinChat, Wednesday June 27th at 9PM EST as we learn how The Corcoran Group is using Pinterest for real estate marketing.

Matthew Shadbolt is the Director of Interactive Product & Marketing at The Corcoran Group, Manhattan’s leading real estate brokerage, where he is responsible for all of Corcoran’s interactive output and advertising. His responsibilities include the tactical value-building implementation of new features for multiple interactive platforms such as, and Corcoran’s initiatives in social media, advertising, video, mobile and search. Under Shadbolt’s guidance Corcoran’s online audience has quadrupled in less than 5 years. He recently spearheaded the organization’s first steps into mobile marketing and content production with the launch of its first iPhone and Android applications, and is an active participant in Corcoran’s social media presence across Facebook, Twitter, YouTube and Foursquare.

Prior to joining Corcoran, Matthew spent five years at Home Shopping Network QVC, first as Senior Interactive Designer at QVC UK in London (where he developed the world’s first real-time interactive television purchasing application), and later as Manager of Graphics at QVC headquarters in the United States, where he oversaw the creative strategy and production of QVC’s broadcast output and brand strategy.

A native of the United Kingdom, Matthew graduated from the Jan van Eyck Akademie in The Netherlands in 1998 with a Postgraduate Laureate, specializing in Interactive Design.

He has taught at numerous academic institutions including Oxford, Yale, New York University (NYU) and the Art Institute of Philadelphia. He has spoken at numerous national and international conference panels on topics related to real estate advertising and the industry’s interactive future.

His work has been published across many publications, including The New York Times, The Guardian, Mashable, Crains, Forbes and The Huffington Post. His work is regularly published in real estate industry publications such as The Real Deal, Curbed, Inman News and the Real Estate section of The New York Times, in addition to being a regular writer for Inman Next, a website focused on technology for the real estate industry. Shadbolt has been a member of the New York Chapter of AIGA since 2004 and is an enthusiastic member of the Anglo-Zulu War Historical Society. He is also a current member of the Hitwise Online Competitive Analysis and Analytics Advisory Board.


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5 thoughts on “Real Estate Marketing on Pinterest with The Corcoran Group

  1. BlueFern Real Estate (@BlueFernRE) June 28, 2012 at 6:02 am Reply

    Great! Learned lots of tips. See out Pinterest for the Greater Seattle area here: and give us some feedback!

    • Kelly Lieberman June 28, 2012 at 1:00 pm Reply

      Corcoran’s Matthew was really fantastic – he shared so many actionable tips. Thanks so much for joining us! I will definitely check out your Pins. Cheers ~ Kelly

  2. josephfinkelberg July 1, 2012 at 12:54 am Reply

    Using Pinterest to market your real estate business is an effective way to achieve success in your career. You just need to have patience in doing this. Thanks to Kelly for this post.

    Joseph Finkelberg is a real estate owner who can give you a lot of information about real estate.

    • Kelly Lieberman July 2, 2012 at 1:58 pm Reply

      Hi Joseph,

      Thanks so much for the comment. Patience and commitment are musts:)

      Have a wonderful day!


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