14 lucky Pinners were invited to tour the White House, check out the holiday decor, meet the team that helped transform the White House for holidays, participate in a craft project, and hear from officials about topics ranging from the First Lady’s initiatives to digital strategy at the White House.
I am still pinching myself and so excited to be able to share this special experience at the White House with you!
My big Pinning adventure started on afternoon Sunday flying the cloudy skies to D.C.
After checking in at the Sofitel, it was time to check out the neighborhood.
After a quick stroll it to beat the rain, it was time to get some dinner at ICI Urban Bistro
On Monday morning we had to arrive at the White House no later than 8:15 a.m. at the corner of Pennsylvania Avenue and East Executive Avenue
As more Pinners arrived including Pinterest’s community manager, Enid Hwang (WooHOO) we went through security and then arrived at the East Wing Reception Room. We were greeted by Kasie Coccaro and Kori Schulman Office of Digital Strategy at The White House.
The White House Holiday Social with Pinterest officially kicked off with
White House East Room
The White House Entrance Hall and Cross Hall feature trees with ornaments from themes picked by the current First Lady Michelle Obama and previous First Ladies.
The tradition has been honored for 50 years.
We had the pleasure and the honor of meeting Laura Dowling, Chief Floral Designer at the White House
We toured the floral design center at the White House and created festive holiday containers with up-cycled plastic containers, spray paint, and magnolia leaves.
We also enjoyed White House Christmas cutout cookies and hot cider
After this we had a Pin break and lunch
Next we met at the Eisenhower Executive Office Building
These guys greeted us in Room 234
From the Gingerbread White House to the Kitchen Garden
We met with Bill Yosses, Executive Pastry Chef.
He took us through the process of making the White House gingerbread house. The whole process began in July with the idea and was completed in November. He even gave us the recipe for how to make the windows on the gingerbread house.
2.2 lbs of sugar
10 oz of corn syrup
3 oz water
Boiled to 360 degrees
Let it sit for 3 – 4 minutes before pouring into a mold
If using an image (like the White House) make sure to use edible ink and place ink side up
Opening the “People’s House”
Ellie Schafer is the Director of the White House Visitors Office and she loves logistics. She is tasked with managing all of the events and guests that come through the doors of the White House.
Prior to working at the White House she worked with John Kerry and the Dalai Lama.
The First Lady’s Office & Initiatives
And we ended the day with a collaborative discussion with Macon Phillips, Director of the Office of Digital Strategy, Kori Schulman, Director of Online Engagement, and Kody Starr, Creative Director in the Office of Digital Strategy. It was an excellent opportunity for us to learn about their plans for Pinterest but they also wanted feedback on what we would like to see Pinned and how to engage on Pinterest.
I plan to post more about the social media side of the visit soon 🙂
It was a completely amazing experience look for more pictures on flickr and be sure to follow the
Please join #PinChat on Friday, December 21st at 10PM EST for a special:
#Pinchat Cocktail Party talking about Pinterest at The White House
Tagged: @tribe2point0, Bill Yosses, Enid Hwang, Kelly Lieberman, Kori Schulman, Laura Dowling, Macon Phillips, Pin, Pinchat, pinning, Pinterest, pinterest chat, Pinterest Holiday Social at the White House, Tina Tchen, tweet chat, White House, White House Holiday Social, White House on Pinterest, White House Pinterest