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The Honest Company: Pinning an Eco-Friendly Lifestyle on Pinterest
The Honest Company social media team is comprised of Jennifer Kroog Rosenberg, Sarah Reisert, and April Grohmann. Jennifer leads the team in both overall and day-to-day strategy with 8+ years of social media experience, coming from Juicy Couture, Kooba, and Sony/BMG. Sarah brings with her a depth of content development experience, starting with her days as a lawyer turned blogger. April leverages her customer service experience to deliver unique and engaging messaging across social platforms.
Our social media team’s efforts aren’t just about marketing or branding. Because we passionately care about delivering products that consumers want and need—and we also want to build a community based on trust and open communications—we use our social media channels to improve the customer experience and enhancing their life. Our goal is to create a lifestyle destination where we provide members with added value content that’s an extension of the ideal that we are all in this together to make the world a better place.
Together, the Honest social media team has helped to grow their following across all social media platforms by almost 200%.