Learn how wikiHow uses Pinterest to improve their content.
About our guest: Thom Scher:
Thom got started with public relations and marketing while working in the fashion industry in the San Francisco Bay Area, where he produced major events such as the Largest Fashion Show on the West Coast and numerous award-nominated marketing campaigns. He turned that aesthetic eye and marketing background towards wikiHow in June of 2011, and has spent the last two years doing a variety of marketing efforts for wikiHow, which includes overseeing visual content, social media, and press outreach. An avid social media user himself, he saw that wikiHow could be a great match for Pinterest just as Pinterest was gaining in popularity — shortly Pinterest alone was generating over 3 million impressions a day for the brand, and the social network is used as not only a tool to market top content, but also as a network to source potentially viral content for other networks and to hone in on opportunities for quality improvement.
Tagged: improving content with Pinterest, Pinchat, pinning, Pinterest, pinterest chat, pinterest marketing, Pinterest Web Analytics, Thom Scher, viral content on Pinterest, wikiHow, wikiHow on Pinterest