Elizabeth Arden’s ‘Pin It To Give It’ campaign is back! Help women in the fight against cancer look and feel beautiful by repinning. For every image repinned Elizabeth Arden will donate one lipstick to charitable partner Look Good Feel Better, a public service program dedicated to improving the self-esteem & quality of life of women undergoing cancer treatment.
“We are pleased to again partner with Elizabeth Arden on the Pin It To Give It Program in order to increase awareness of the Look Good Feel Better program, which serves over 50,000 women a year in the U.S. alone,” says Louanne Roark, Executive Director, Personal Care Products Council Foundation. “We commend Elizabeth Arden for their continued leadership in Year Two of this innovative Pinterest campaign.”
“Elizabeth Arden understands the transformative healing power of makeup,” says Francine Gingras, Vice President, Global Public Relations. “Our goal with this initiative is to not only provide a product donation, but also to carry out Ms. Arden’s philosophy that ‘To be beautiful is the birthright of every woman’. We hope that this campaign continues to drive awareness for this inspiring charity and helps women across the country look good and feel better during a difficult time in their lives.”
Here’s How It Works:
1. Visit http://bit.ly/PinPITGI
2. Re-pin any image from the ‘Pin It To Give It’ board and keep the
#PinItToGiveIt hashtag in the caption
3. Elizabeth Arden will donate one Elizabeth Arden lipstick to Look Good Feel Better
4. Help women with cancer look their best!