Tag Archives: Pinterest social good

#PinChat with Campbell Soup Company’s Adam Kmiec


Join #PinChat Wednesday May 29th at 9PM ET with Campbell Soup Company‘s Adam Kmiec.



Adam Kmiec – Director, Global Digital Marketing and Social Media at The Campbell Soup Company.

In his role he is responsible for developing a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives to make Campbell one of the most digitally fit organizations in the world.

His career spans both the client and agency sides of the marketing and advertising industry, covering stops at renowned organizations that include Fallon, Leo Burnett, and ConAgra Foods. His focus has always been on solving business problems by leveraging consumer driven insights to fuel creative ideation. From video games to mobile and social to the future of websites, Kmiec is always thinking forward.  He doesn’t view interactive as simply digital; to him, it’s more than what’s taking place on a screen.

A frequent speaker and news contributor, he’s constantly challenging the norm and convention.  Opinionated, but honest and always grounded in facts, he enjoys a spirited conversation and the culture of continuous knowledge transfer.

When not leading organizations through the ever evolving interactive landscape, enjoys traveling, photography and being a “cool” dad.  He is currently working on a book titled, “Yes, It’s Hypocritical,” due for completion next summer.


#PinChat with Second Harvest Heartland


Join #PinChat Wednesday February 20th at 9PM EST with Second Harvest Heartland.


Sara Horwath (@sbleier) is the new Interactive Marketing Specialist at Second Harvest Heartland (@2harvest). Sara has been managing the newly revived Pinterest account for Second HarvestHeartland since Nov. 2012.  She also manages the rest of their social media portfolio, website and emails.  Sara is honored to work with some of the most passionate, caring and generous people on the planet.

The Honest Company: Pinning an Eco-Friendly Lifestyle on Pinterest


Join #PinChat Wednesday, January 9th at 9PM EST with special guest The Honest Company

The Honest Company social media team is comprised of Jennifer Kroog Rosenberg, Sarah Reisert, and April Grohmann. Jennifer leads the team in both overall and day-to-day strategy with 8+ years of social media experience, coming from Juicy Couture, Kooba, and Sony/BMG.  Sarah brings with her a depth of content development experience, starting with her days as a lawyer turned blogger. April leverages her customer service experience to deliver unique and engaging messaging across social platforms.
Our social media team’s efforts aren’t just about marketing or branding. Because we passionately care about delivering products that consumers want and need—and we also want to build a community based on trust and open communications—we use our social media channels to improve the customer experience and enhancing their life. Our goal is to create a lifestyle destination where we provide members with added value content that’s an extension of the ideal that we are all in this together to make the world a better place.
Together, the Honest social media team has helped to grow their following across all social media platforms by almost 200%.

Sevenly: Using Pinterest to Raise Money & Awareness for Charities


Join #PinChat on 12.12.12 at 9PM EST with Sevenly’s Ryan Wood.

Learn how they are harnessing the power of Pinterest to raise money & awareness for the world’s greatest charities.

SevenlysRyanWoodRyan works as the Director of Digital Partnerships for social good start-up Sevenly. He spends his days raising funding and awareness for the world’s greatest causes while working to pioneer a movement in leading a generation back to a lifestyle of generosity. It’s not easy, but being surrounded by an office full of talented, creative professionals it’s a challenge that he very much so welcomes.

Pinterest Philanthropy: Elizabeth Arden’s #PinItToGiveIt Campaign



Please join #PinChat for a special daytime edition, July 24th at 3PM EST with Elizabeth Arden.

Elizabeth Arden has teamed up with Look Good Feel Better and  is encouraging Pinterest users to #PinItToGiveIt by selecting the ‘re-pin’ button on their newly launched, official Pinterest page.  For every image re-pinned the beauty brand will donate one Elizabeth Arden eyeliner to the charity, with a total of 10,000 eyeliners.  




Christina Bennett is the Manager of Public Relations for Elizabeth Arden, Inc. In this role, she is responsible for U.S. publicity efforts and global PR strategy for the namesake Arden skincare, color and fragrance portfolios.  Additionally, Ms. Bennett leads U.S. social media strategy and execution for the Elizabeth Arden brand. Previously she held several positions in both U.S. and global public relations at Avon Products, Inc. Ms. Bennett began her career in the beauty division of LaForce + Stevens. A graduate of Georgetown University, Ms. Bennett holds a Bachelor of Arts degree in English and Psychology.

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